Although the initiative has been adjusted a few times from initially focusing solely on energy consumption to today including the store’s CO2 emissions, the concept behind ZERObutik remains the same: to give green stores an opportunity to stand out, to create an incentive to become even greener and at the same time make shoppers aware of the shared 2029 vision and that we can all make a difference.
The concept works. By 2023, nearly 200 stores had earned a diploma, and many have been caught up in the competition to earn the next diploma in line – or achieve a higher score than their neighboring store.
The diploma must be renewed every year.
ZERObutik is not only known to the citizens of the Sønderborg area. The Ecological Council and the Council for Green Transition, among others, use ZERObutik as a best practice on how to make shops and citizens aware of the transition and get them to engage in it.